There’s a little movie coming out soon called Star Wars: The Force Awakens, you might have heard of it? Who am I kidding you’d have to be living under a rock to not be aware that the biggest film of the year is coming out this week. I can’t remember the last time everyone was this excited for a movie. I mean who can blame them? Star Wars is one of the largest pop culture phenomena in history. Every time a new trailer was released the internet exploded. Personally, I stopped watching the new trailers the last month or so, but that’s not stopping others from analyzing every single detail.
I’m tempted to argue that we’ve all gone overboard, but this week I find that I’m caught up in the hysteria myself. Not to mention that every company on the planet is more than happy to take advantage of the hype. Cover girl has a special “Star Wars Collection” of makeup. Post Cereal has limited edition boxes for seven different cereal products they make. Subway has limited edition cups for customers to collect. It goes on and on. While I’m not rushing to purchase any of this merchandise myself, I’m not bemoaning the marketing either. This movie is a bloody big deal for tons of fans, and it’s exciting to see everyone getting in on it, even if it’s to make a quick buck.
Speaking of making quick bucks, what boggles my mind more than anything is what analysts are predicting for the film’s opening weekend. By some estimates, the latest episode is expected to make over 615 million dollars in its opening. To put that into perspective as to how crazy that is, the current record holder is Jurrasic World with around 524 million. Others are predicting The Force Awakens will break all kinds of box office records. Obviously, this is all pure speculation but with numbers like these, it’s hard not getting excited.
A while back, I wrote a post on this blog regarding the potential disappointment we could all be facing. But frankly, I can’t help but ignore those skeptical thoughts and get pumped for seeing it this weekend. Early reviews are giving them film high praise, but that’s about the extent I’m willing to look at reviews. But it seems that Star Wars Episode VII is already inspiring a new hope for the franchise.